BASF: The value of raw data and how to benefit from it

Data is the single biggest raw asset that BASF has, according to Frithjof Netzer, chief digital officer for BASF. The company has a process to farm, refine and market its data. BASF also uses an in-house process called Innorate to create disruptive business ideas.

from Internet Of Things on TechRepublic


Author: jasonhopefuturist

Jason Hope is a entrepreneur, futurist, philanthropist, and investor located in Scottsdale, Arizona with a passion for technology and giving back to his community. As an Arizona native, Jason grew up in Tempe and received a degree in finance from Arizona State University, and an MBA from ASU’s W.P. Carey School of Business. Along with his philanthropic and business initiatives, Jason has a dedicated interest in politics as related to business throughout the state of Arizona as well as nationally.